Frequent flyers are starting to see some appreciation from airlines in reaction to the current situation around the world. British Airways are offering a 30% tier point reduction for some members of the Executive Club.
This is an interesting development. It is not as generous as airlines like Qantas who extended frequent flyer status for a year, but it’s definitely something.
Tier Point Reduction In Numbers
Rather than having to earn 1,500 Tier Points in your membership year to reach Gold status, this is reduced to 1,050. Silver reduces from 600 to 420 and Bronze from 300 to 210. These levels are the equivalent of oneworld Emerald, Sapphire and Ruby.
There is one caveat, however. The new thresholds will apply to those people who have an Executive Club renewal date in April, May or June. Everyone else is still subject to the proper levels.
What Does This Mean For Me?
My renewal date is in June, which means I am one of those people who can take advantage of the tier point reduction. I have done enough flying thus far to be at 800 points and comfortably Silver. This is a far cry from the 1,500 to reach Gold and I was not planning on getting there.
However, I am now just 250 points away from Gold. I may just book some flights with the specific intention of reaching that level. This probably wasn’t British Airways’ intention though! I need a holiday as soon as we can travel again so I may as well combine the two.
The tier point reduction that British Airways are offering is very fair. People who may have been on track to reach a certain status through regular flying no longer have that option thanks to the upending of the industry recently.
Some people may have the opportunity to take advantage of this and hit a higher status than they would have otherwise. The jury is still out on that though, because flights may not return to normal before the various renewal dates come.
What do you think of the British Airways tier point reduction for certain members of the Executive Club? Thank you for reading and if you have any comments or questions, please leave them below.
All images via British Airways.