Earning Avios in the Aer Lingus AerClub can be a difficult experience at times. There is no longer any supermarket earning partner in Ireland and there is also no minimum earn on flights.
This means you sometimes earn a very small amount of points indeed, which makes those reward flights just that much harder to get. That is a disincentive as far as I am concerned and things could be better.
How Low Can You Go?
Currently you earn 3 Avios per Euro spent with Aer Lingus. That means if you spend €99 for example, you will end up with a grand total of 298 Avios on the other side.
Now that is actually quite good, as I have actually earned zero on certain flights in the past. It seems some of the more onerous terms and conditions have been removed, where Avios were only earned on the fare component and a couple of fare buckets were excluded completely. That’s a good thing!
Minimum Avios Please
In my example above, I was on an AerSpace fare, which is the
business class premium economy product on European flights. That is I class and over at British Airways I would have earned a minimum of 750 Avios for that fare bucket.
Looking at the lowest fares on the Irish airline, €45.29 seems to be one of the cheapest. That’s 136 Avios, but something more generous might be putting in a minimum of 250 Avios or 300 Avios. That way all those on the best fares have a shot at actually accumulating enough points to use someday.
While other airlines do a minimum amount of frequent flyer points earning, there are also those that don’t. I think if you are trying to achieve a goal, you need to be incentivised to do so and making it seem difficult really does turn people off.
Perhaps another idea, instead of using a floor amount, is to offer a bonus for those buying higher fares. Members of the AerClub who are Green, Silver or Concierge earn 25%, 50% and 75% more Avios on flights. Perhaps those purchasing a Plus, Advantage or AerSpace fare on European flights could get a bonus of 10%, 15% and 20% on their Avios? Someone should run the numbers on that.
Do you think Aer Lingus should have a minimum number of AerClub points earned when flying? Thank you for reading and if you have any comments or questions, please leave them below.
Featured image by Anna Zvereva via Wikimedia Commons.