Today, Delta Air Lines announced enhancements to its transcon product on flights between JFK and Los Angeles, San Francisco, and Seattle. The airline has introduced a line of healthy snacks from Luvo in the economy cabin. From the press release:
Each flight will feature two sandwich wraps from the following menu:
- Luvo Quinoa Crunch Wrap (360 calories) – Fresh crunchy vegetables, quinoa, avocado, edamame hummus, black rice and bean salad in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.
- Luvo Grilled Chicken Wrap (400 calories) – Spiced grilled chicken, crisp romaine lettuce, avocado, cherry tomato, vegan herb aioli, in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.
- Luvo Roast Turkey & Havarti Wrap (440 calories) – Sliced roast turkey breast, havarti cheese, black rice and bean salad, arugula, edamame hummus in an olive oil-whole wheat tortilla with a side of seedless grapes and a multi-seed coconut chocolate chip cookie.
According to Points, Miles and Martinis, the new sandwiches will cost $9.49, but will be complimentary for Economy Comfort passengers. Good news! Delta’s press release goes on to detail upgrades to their transcontinental services like full flat seats, upgrades at JFK, and a continuation of Delta’s WineMaker series.
Where Does a Chicken Wrap and a Lie Flat Seat Fit In With the Future of Airlines?
It’s nice to see upgrades to meal service in coach, and I really appreciate the investments in Delta’s transcontinental product. Too bad I live in Atlanta and never really get to experience any of that! 🙂 One might be tempted to ask just what is going on with Delta when you look at so many perceived devaluations in their product offering like MQDs, high Sky Club fees, and a removal of guesting privileges for Delta Reserve and Amex Platinum Cardmembers just to name what comes to memory right now.
A profitable company can make investments in its product which enables them to produce something people want to buy. Based on everything I’ve read and personally experienced, Delta is offering a product that people are willing to pay for. Perfect? No. Better than the average US airline? In most cases, an unqualified yes. Look for more than an upgraded veggie wrap from Delta this year. 2014 could be cute.
-MJ, January 14, 2014
None of these options are gluten free. And I seriously doubt any of them are soy free. Yet another $10 I’ll save by packing my own food.
Marshall, I respect your opinion, but Delta’s management is milking its clientele left, right and center and offering Quinoa wraps as compensation! And you herald this a some kind of great benefit? Are you kidding? Talk about rose colored glasses! You may think that is better than the average airline, but I do not. They may be making profits for their shareholders, but it is incredible how arrogant this company has become over the last few years.
Hi Stephan, and thanks for commenting. There is some risk in what Delta is doing. Pushing the envelope and seeing just how much they can get away with. They aren’t the only airline doing so, but they are “leading the pack” in that direction IMO. I’m not quite ready to say they’ve begun to believe their own bullshit yet. But with great success (real or perceived), the risk of that happening increases.
Keep in mind, my opinions are molded by years working in the industry, pay cuts, financial loss, etc. I am an airline guy first, and I appreciate airlines that do things differently and generate profit. I’ve said this before, and I will say it again – I’m not above looking at a 30 minute flight to CLT as a cost of doing business. Right now, I’m not annoyed enough to do that. Will I ever be? Time will tell.