Royal Caribbean announced yesterday that it is introducing another innovation at sea, Google Street View technology for its largest ship, Allure of the Seas. According to Royal Caribbean,
“With just a few clicks, guests will be able to virtually walk through the various decks of Allure of the Seas including the Royal Promenade, a boulevard that runs nearly the length of the ship, flanked by restaurants, boutiques and lounges; Central Park, an outdoor park longer than a football pitch complete with over 12,000 live plants and trees; the Boardwalk, featuring a hand-crafted carousel, two rock-climbing walls and the AquaTheater, a high-dive aquatic performance venue with the deepest pool at sea; Entertainment Place, with an elaborate theatre, night club, comedy club, jazz club and ice-skating rink, which offers professionally produced ice shows; the Pool and Sports Deck featuring a zip line, twin FlowRider surf simulators, full-size basketball/sports court, nine-hole mini-golf course, 15 pools and whirlpools and 22 restaurants, and many, many more.”
I think this is a pretty innovative approach to making more details of the world’s largest cruise ship available to potential and current customers. Allure of the Seas is a big ship, and I think it is entirely possible to spend a week on board and not experience everything that is available. I called Allure “shockingly awesome.” Google Street View should make the cruise experience a little more awesome…or at least easier to navigate.
-MJ, July 8, 2014
I think it’s a pretty neat idea too.
This is a great marketing idea. I just got back from a cruise on the Allure and I was blown away by the ship. I think that putting this amount of detail on Google would have made my decision to go on the Allure even easier.