The talk of the town in Australia at the moment is the new Qantas ad. Without putting too much of a spin on it, it is designed to inspire people to get vaccinated by showing them what they are missing.
Qantas is well known for its advertising, designed to get people to form an emotional attachment to the carrier. It’s been wildly successful over the years, with every Australian feeling like they have a stake in the airline, one way or another.
Qantas Inspire People To Get Vaccinated
The Australian airline’s new ad arrived a couple of days ago and is called Fly Away. It runs for one minute and a half and you can see it below.
In the video, some kids want to go to Disneyland, someone is going to Singapore to get married and what not, all things Australians aren’t permitted to do right now. Nobody is allowed to leave Australia without permission of the Government, nor can anyone get in there.
All of this is to inspire people to get their Covid vaccination, as the country plans to open up once 80% of people are fully vaccinated. As at today, the national figure is just over 30%, so there is some way to go.
Qantas is even offering vaccinated members of their frequent flyer programme a bunch of rewards. These comprise of 1,000 points, or 15 status credits or $20 off a flight. With a good proportion of the adult population holding a Qantas Frequent Flyer card, this will be a benefit for a lot of people.
Overall Thoughts
It is great to see Qantas taking this stance, and it is well timed as Australia is in the grip of one of their worst outbreaks of the virus since the pandemic started. I do think this aspect more than the Qantas advertising is what is getting people serious about getting vaccinated, but whatever works.
Either way, it is expected that Australia will meet their 80% by the end of 2021, which means travel could begin to reopen from 2022. Those of us with friends and family down under will certainly welcome that!
What do you think of the new Qantas ad? Thank you for reading and if you have any comments or questions, please leave them below.
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Featured image by Jordan Vuong via Wikimedia Commons.
Visited 50+ countries in the last two years.
Non vaccinated (and no intention to get it)
The world is wide open now if you’re not terrified.
Indeed, and Europeans and Americans are travelling in droves. However, the point being made here is that Australian Government prevents Australians from leaving the country. You need to apply to leave. They also have international caps on arrivals, meaning airlines can only carry six to 10 passengers on each flight. As a result, many Australians are stranded abroad. None of this is planned to change until vaccination rates increase there, so the impetus is to get that done as soon as possible. For all intents and purposes, Australia is completely closed to the outside world.
Great article and great ad! Thanks!
Cheers, thanks for the feedback. Appreciate it!