In a self described effort “to engage a new generation of experience-seekers, travelers and music fans”, Marriott and Universal Music Group have teamed up to launch a global marketing partnership “to deliver unique #WithTheBand experiences.”
Starting in the summer of 2015, Marriott properties worldwide will partner with Universal to bring on-site live performances for its guests.
The campaign will kick off with its first show on June 30, 2015 at the St. Pancras Renaissance London Hotel with Aussie pop star Jessie J LIVE (sample video below).
Universal Music Group includes such labels as Capitol Music Group, Def Jam Recordings, Interscope Geffen A&M, Island Records, Republic Records and UMG Nashville, so expect a diverse option of shows around the globe.
Global marketing officer at Marriott International, Karin Timpone, hints that Marriott Rewards will play a role in such musical experiences:
We are bringing together the global traveler and the universal language of music in order to create and deliver unique experiences. The partnership will also help to amplify the benefits of the Marriott Rewards program for both new and loyal guests.
Sweepstakes To Come
Marriott states that in addition to receiving special ticket offers, exclusive downloads, and artist merchandise, Marriott Rewards members may participate in more than a dozen sweepstakes to win VIP concert experiences as well as attend UMG-sponsored events and after parties at premiere music industry events and festivals such as The Grammy Awards, SXSW, The ACMs, Billboard Music Awards, CMA Fest, MTV Video Music Awards and CMA Awards.
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