Regardless of which wireless carrier you use, pay close attention to AT&T’s “It Can Wait” campaign.

The problem is real. The dangers of distracted driving, even for less than one second, can have devastating consequences. You are, in fact, behind the wheel of a very deadly weapon.

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Personally, I observe people talking or looking at their phone while driving every time I am behind the wheel. Every. Time. It has created a new category of defensive driving to me. And it seems to be getting worse, as I witness more drivers’ eyes on their phones and more vehicles weaving, jerking, and otherwise putting themselves and others at risk.

it can wait

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent.

This 5-year educational campaign has recently added another compelling and very realistic video (below) showing a situation we all have likely been in while driving. In Close to Home, we are introduced to six characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. No post is worth a life. It Can Wait.

What Can You Do?
WAIT – Save your calls, posts, texts, tweets, surfing, etc. for when you safely arrive. It Can Wait!

PLEDGE – Visit the It Can Wait website to join me and over 7,000,000 others whao pledged to keep their eyes on the road, not their phone.

SHARE – Use social media to spread the #ItCanWait message and “Close to Home” video.
You may copy & paste this to share on Facebook, Twitter, etc.:

I promised to keep my eyes on the road. Inspire others to take the pledge.

DOWNLOADAT&T’s DriveMode® app
According to AT&T: AT&T DriveMode® app silences incoming text message alerts automatically when you’re driving 15 MPH or more and turns off shortly after you stop. Parents with young drivers can receive a text message if the app is turned off. (However, the iOS App Store reviews tell of many issues including not working on iMessages and disabling streaming music. Results may vary.)


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