A few months ago, I predicted airlines would increase frequent flyer perks to get people flying again. Flying Blue double both miles and XP for their members, while AerClub members received status extensions recently.
Some of this is designed to get people back in the air, or to ensure that loyal customers remain loyal. Let’s have a look at the details.
Flying Blue Double Up
For the uninitiated, Flying Blue is the frequent flyer programme of KLM, Air France, Transavia, Tarom, Aircalin and Kenya Airways. Double miles and double XP is now available when flying.
Aer Lingus AerClub Extensions
Meanwhile, Ireland’s Aer Lingus has taken a leaf out of the British Airways playbook and granted its members a one year extension. E-mails arrived on 1 July 2020 announcing that people with expiry dates from 1 July 2020 to 31 July 2021 would be extended by 12 months.
Clearly this is a good move, keeping the most loyal frequent flyers happy. Since flights are not back to normal yet, people don’t really have an opportunity to achieve or renew status right now. This mitigates the issue.
Overall Thoughts
I wonder how many people will book travel based on the Flying Blue double offer? I’m not sure whether I would prefer this or a status extension to be honest, given the choice. Happy to take both though!
While it remains to be seen what will happen down the line, at least these gestures are around. They don’t cost the airline much and it keeps loyal customers feeling the love.
Will you take advantage of the Flying Blue double offer? Did you get an AerClub extension? Thank you for reading and if you have any comments or questions, please leave them below.
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Featured image by Archangel12 via Wikimedia Commons.
