First class monetization arrived on my iPhone today. I was greeted with this when checking in for my flight home tomorrow.



I passed on the $179 upgrade opportunity for this 1 hour 20 minute flight. However, I admit that I’ve had difficult enough business weeks that I might have paid this some other time on some other flight….just not this one. It was interesting being offered the opportunity to buy something that I otherwise have the opportunity to receive without charge if available. I’m not particularly troubled by Delta’s move to enhance paid first class load factors. But the phrase “want first, buy first” is taking on a whole new meaning lately. It’s a new airline world out there.

-MJ, January 28, 2015