Just how many e-mails can a person get from one company? Celebrity Cruises seems to be trying to set a new record, judging by the bombardment of communications I have received recently.
We all know the travel industry is doing badly. Cruise lines are probably doing worse than most, since ships by their very nature have people in relatively tight quarters. Judging by the deluge of mail I have from Celebrity, they really want me to buy a cruise.
What Constitutes A Bombardment?
I have travelled with Celebrity Cruises just once, when I spent ten lovely days on Celebrity Equinox cruising the Mediterranean. The cruise was a charter by Atlantis Events which cater to the LGBT market, and I pretty much had a ball.
That was in 2016 and even though I joined the Captain’s Club, I have had barely an e-mail from Celebrity Cruises since. Well, that all changed recently. Between 22 May and 7 July, roughly six weeks, I have received 21 (count ’em!) separate e-mails.
In case you missed it, you can get FREE DRINKS! Free Wi-Fi!! Free ON BOARD CREDIT!! These are the areas on cruises which cost an extortionate amount of money. By that I mean eye wateringly expensive. Your eyes may even bleed at the prices they charge. It’s not pretty!
The language is very different to flight sales as well. Lots of this is listed as limited time, your chance, last chance, and drinks – did someone mention the DRINKS!! Translated, all of this says to me, “For the love of God, book a cruise – RIGHT NOW!!!”
Needless to say, I won’t be booking a cruise, e-mail bombardment or not. It’s not something I do as a general rule and I would usually wait to be invited by friends.
Even so, the people in Marketing must get snaps for sheer effort, valiantly justifying their jobs while trying to make their company some money. Of course, I could opt out, but I’m invested in it now and want to see what else lands in my inbox over the coming months. Don’t get me wrong, I think Celebrity Cruises are a great company and you should book with them, so have at it, if cruising is your regular thing.
Have you been included in the Celebrity Cruises e-mail bombardment of 2020? Are there any other companies who have been e-mailing you, shall we say, a little more than usual lately? I’d love to hear about it. Thank you for reading and if you have any comments or questions, please leave them below.
Featured image by Philippe Alès via Wikimedia Commons.