In an innovative way to increase income, British Airways are now selling people an Avios subscription. That means you can get frequent flyer points delivered to your account on a regular basis, as long as you’re willing to pay.

The ability to purchase Avios has been around for ages, and I’ve bought a small amount in the past to top up my account. This I didn’t see coming and could be useful for people.

Avios Subscription Details

You can pay monthly or buy an annual subscription, which is the best value as you get two months free. The kicker is that your Avios land in your account each month, no matter which type of plan you go on.


However, that is why they are so inexpensive, as you need to wait for them. Buying 200,000 Avios outright in one go is €3,601, which is roughly €1,600 more expensive than having them arrive on a regular basis.

Is There Value Here?

Yes, of course. People generally value Avios at 1p per point, so 200,000 Avios is worth £2,000. Since they are being sold for £1,789 on the annual plan, it is a very good deal.


When redeeming for reward flights, you use the same calculation. Sometimes you can get higher value, sometimes lower – it all depends on what you’re using them for. Simple mathematics skills will let you know when you’re getting the best out of this.

Overall Thoughts

An Avios subscription would be a no brainer for anyone serious about collecting these points. The fact you can transfer them into the Iberia Plus, Aer Lingus AerClub and Qatar Airways Privilege Club programmes may also be useful.

Purchasing an annual plan would be the way forward for the best bang for your buck. Those of us not made of money might find the monthly plans better and it’s probably what I would go for – if I decide to take the plunge, that is – and I will ponder that for a while longer.

Are you going to be purchasing an Avios subscription with British Airways? Any reason why you are doing this, or why you aren’t? I’d be interested to know. Thank you for reading and if you have any comments or questions, please leave them below.

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Featured image via British Airways.