British Airways have announced major improvements to their World Traveller on board catering. For those that are unaware, World Traveller is the airline’s long haul economy class product.
According to the press release, the aim is to add more quantity and quality to the complimentary food offering. It looks like this is a genuine improvement over the current meal service which will be welcome.
World Traveller Catering Changes
Main meals will move from three course to four course with a starter, main, dessert, cheese and biscuits plus a bread roll and bottle of water. The water bottle replaces the small cups used before which means people can drink from them later in the flight.
All four courses fit on a single tray which will mean the service should take the same amount of time. It looks pretty good as you can see from the picture below.
Variations on the meals will be served on some routes, such as those to China, Middle East, Hong Kong, Japan, Korea and India. I always enjoy this kind of thing as the international meals are usually delicious.
Ice Cream and Tuck Boxes
Magnum ice creams will be offered on daylight flights from London, which is something Qantas have been giving their economy class passengers for some time now.
A Second Meal Service in World Traveller
All customers in World Traveller will now receive a second meal service prior to arrival. This will vary depending on the length of the flight and is a great improvement over today.
Short flights such as those to New York will receive a sandwich and a chocolate bar, which is what the second meal was 10 years ago. It’s a case of back to the future a little bit!
Longer flights such as to Cape Town and Hong Kong will receive a full hot meal as the second meal such as a pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink. Passengers will also receive a Graze movie snack box to eat while they watch movies on the long flights.
Overall Thoughts
It is great to see World Traveller passengers being provided with a better meal service. Whenever I fly, I look forward to eating on board as the food is generally good and it passes the time.
Since the on board service is the main differentiation point between airlines, attention to this is very important. All of the changes point to a higher quality feeling for the cabin which has been lacking for some time.
The press release points to the fact that customer feedback resulted in the changes and I don’t doubt that at all. What do you think of these changes? Thanks for reading and please leave your comments or questions below.
To never miss a post, you can follow me on Facebook, and I am on Twitter and Instagram too!
All my flight and lounge reviews are indexed here if you want to see more.
All images via British Airways.
Would love to hear more about the catering changes coming to CE !
Me too, I am dying to see what changes there. Rumour has it that it will have something to do with the medium length flights that get the same basic meal as the short flights. Personally, I am hoping the scones make a come back. I’ll be flying CE at the start of April so I’ll be able to report on it quite quickly. Can’t wait!