In a world of cookie cutter airline liveries, Saudia has bucked the trend by introducing a gorgeous new livery. It takes inspiration from the airline’s past and is certain to turn heads at airports around the world.
Airline liveries are all very similar these days. Designers get paid buckets of money to come up with something almost identical to everyone else. You know what I mean, the predominantly white fuselage and tail colours that wrap around underneath. Groundbreaking!
Saudia’s Gorgeous New Livery
I like it when the past becomes an inspiration and that is clear with the new design. Here is the classic Saudia livery pictured in 1980 on a Lockheed L-1011 TriStar.
Now let’s have a look at that gorgeous new livery. Two tones of green, a white separating band and two tones of blue, just like it was in the past, just not quite in the same place. Engines also get some colour these days, which is fast becoming a trend on its own, which I like.
The tail also returns to how it was in the past, just a little different. Directly comparing the old and new shows a different shade of paint used, so it will be interesting to see how that looks in real life.
From what I understand, Saudia Arabia wants to attract more visitors and even position themselves as a connecting point a la Doha, Dubai and Abu Dhabi. I am sure this is another piece of the puzzle and the Kingdom will be a place to watch over the next while.
There is an entire web page about it all on the Saudia website which is worth checking out. It goes through the branding and inspirations behind it, the new uniforms and even the colour of the frequent flyer cards.
Quite frankly, I love it and think it’s nice to see something different from the norm. It’s especially pleasing when inspiration is taken from the past as those colours and that livery are what I think of when Saudia comes to mind.
What do you think of the new livery and branding? Love it? Loathe it? Thank you for reading and if you have any comments or questions, please leave them below.
Lockheed TriStar by Michel Gilliand on Airliners.net via Wikimedia Commons.
All other images via Saudia.