California’s Pacific Southwest Airlines – PSA for short – was well known for its unique approach to the airline business. From hiring only the smartest and prettiest stewardesses, to playing pranks on passengers, they certainly stood out among the other staid carriers of the time.
The airline used to award passengers a prize for being the one millionth customer, two millionth and so on. Originally these were two round trip tickets to anywhere on the network. However, these eventually became old hat and so the staff got creative…
Creative Prizes, Including… A Cow?!
Advertising and PR came up with the idea of giving the next millionth passenger a five foot salami wrapped in bows and ribbons as a prize. Media types loved it, especially when the person got to his destination still cradling his meat.
Another customer in Burbank was awarded a stuffed white rabbit which was four feet tall, dressed in a t-shirt that said, “Pure, Sober and Available” and a PSA baseball cap. The businessman asked to collect it upon his return, but his request was declined, so he flew with it to San Francisco, where press took photos of him with it.
He tried to give it back, was denied, and all the PSA people left, leaving the guy stranded with a cow on the tarmac at an airport. Of course, the PSA people came back minutes later and traded the cow for free tickets and that was the end of the prank. SFO management were not impressed, as large numbers of passengers from other airlines watched the whole shebang from the terminal, crowding the windows and blocking access while trying to see out the windows. As a result, they went back to things like tickets and Champagne for prizes.
Overall Thoughts
This kind of creative working environment with a huge focus on the customer really appeals to me, and I really wish I had been old enough (and American enough!) to have worked at PSA. Instead, I got to read about it in detail in the book “Poor Sailors’ Airline” by Gary Kissel, which is also where the above stories (p169-171) and the Snoopy picture come from.
The California airline and its people were certainly unique. While they are no longer around (absorbed into the decidedly bland USAir in 1988), many of their ideas live on with Texas based Southwest Airlines. Southwest sent a delegation to California to study PSA’s methods closely when designing their own business model. Many of the ideas attributed to Southwest actually originated at PSA.
Did you ever fly with Pacific Southwest Airlines in California? Have you any stories to tell? Thank you for reading and if you have any comments or questions, please leave them below.
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Always fun to fly PSA. The Flight Attendants were funny and good-looking. Everybody loved PSA
Glad to hear that – the book makes a lot of that attitude and of the fact that people in California loved them. A shame they didn’t manage to stick around, really!
What a great story. It makes me wish that PSA management was running American now.
It’d certainly be a lot more fun, that’s for sure!!
I remember PSA’s L-1011 and the downstairs lounge that replaced other airlines lower deck galleys. The only drawback was that it was windowless. Fun airline that provided fun flights….always with a smile.
Yes, I wrote about that lounge myself – https://travelupdate.com/psa-lockheed-tristar-lounge/ – wish I’d experienced that! Shame they’re gone really, but the culture had changed by the end of the 1970s, sadly.