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International travel can often be a complex web of restrictions, regulations and paperwork. Over the last few weeks, we’ve seen a few countries relax restrictions on international travel. Most recently, Singapore resumed transit flights. Many frequent travelers are now wondering about which country would be reopening next. However, with a resurgence in Covid-19 numbers, a few countries are reimposing restrictions. Canada extended the US-Canada border closure until July 31st, whereas Mexico closed its border for July 4th for visitors from the US. One popular tourism destination is bucking the trend as it reopening its borders for international travel. Dubai has now officially opened its borders for travelers, starting with initial flights carrying British tourists.

Travel to Dubai

Dubai got the WTTC (World Travel & Tourism Council) Safe Travels stamp, which is awarded to destinations in the industry after they clear the required due diligence checks. As per Travel Daily Magazine, Dubai’s authorities sounded confident about their reopening plans, as voiced by Helal Saeed Almarri, who is the director general of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).

“Our foremost priority is the travellers’ wellbeing, achieved through stringent hygiene and safety protocols that have been deployed across all tourist touch points. The WTTC’s Safe Travels stamp endorses Dubai’s comprehensive and effective measures to ensure guest health and safety.”

Dubai tourism released the video of their latest travel campaign, ‘We’re ready when you are’. The message is loud and clear.

We’ve taken the necessary precautions and are now waiting for you to visit us.

The Pundit’s Mantra

I’m not at all surprised that Dubai is opening up gradually for visitors. Earlier this week, I wrote about how many tourism dependent economies will have to make the difficult choice between public health and economy. Dubai’s travel marketing campaigns clearly suggest that their USP for now is to convince travelers that’s its safe and secure to travel to Dubai.

The campaign slogan ‘We’re ready when you are’ clearly signals preparation on behalf of the Dubai tourism industry. It signals that Dubai has taken the necessary precautions before opening up their borders for international visitors. However, the speed of any rebound in travel will depend on how quickly other countries relax restrictions.

I have not traveled to Dubai yet, but I’ve transited multiple times via DXB. As a result, Emirates continues to be one of my favorite global airlines. Do you plan to travel to Dubai any time soon? Tell us in the comments section.


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