Carnival Cruise Line has begun offering social media internet packages for $5 per day. The packages are available now on over half of the company’s ships, with the remainder coming online by the first quarter of 2016. Carnival’s enhanced internet offerings offer increased bandwidth and the new social media package option offers access to Twitter, Facebook, Instagram, Snapchat, LinkedIn, Pinterest and other popular sites. According to the company, the new social media offering “is unique in that it allows guests a convenient, flexible and highly affordable option for updating their favorite social media channels during their cruise at one low price.”
In other “e-news” Carnival is introducing a new app, Carnival HUB, aboard Carnival Breeze which offers a chat feature, as well as access to view ship facilities and features along with updates on events aboard the ship, daily schedules, onboard spending accounts and more. The app, currently available on Google Play and iTunes, will be introduced on five additional ships by the end of the year, and fleet wide by summer 2016.
My Take
The connected generation is beginning to set sail, and Carnival’s social offering is a great way to generate buzz across social media. Many prefer to really get away from it all when they cruise, and this isn’t stopping them. However, it is enabling the next generation of cruisers to access things they value online and will likely lead to some positive media play for the company.
Read Carnival’s press release here.
-MJ, August 11, 2015
