Can You Imagine a US Carrier Investing in Something Like This?

Dan Webb just posted his Sunday video link.   This week, the video is from Virgin Atlantic’s new Clubhouse at London Gatwick.  Dan had previously blogged about the newly refurbished lounge here.

Watching the video reminds me of how comparatively paltry the lounge offerings of US-based airlines are.  If you were about to pay the full freight on a business class ticket from London, who would you fly?  Question to ponder — why can’t US airlines offer the same level of service as many of their foreign competitors like Virgin, Singapore, Qantas, or even British Airways?