American Express has been on a roll off late. They were quick on their feet to revamp many of their cards last week. Now, Amex is refunding annual fees for certain customers. Please note that Amex is sending out these targeted offers via email. Certain customers are also seeing these credits after logging into their accounts.
Partially refunding Annual Fees
Miles to Memories made a good find by compiling some data points about these recent refunds. For now, it looks like Amex is sending out these credits to small business card members. However, we may see Amex expand these credits to certain personal cards. However, Amex hasn’t confirmed that yet. There’s a good chance that Amex may target you if you have a renewal annual fee due in the upcoming months. As per the list compiled by Miles to Memories, recent data points to the following:
- Business Platinum Card – $200 credit
- Delta Reserve Business – $125 credit
- Delta Platinum Business – $75 credit
- Hilton Honors Business Card – $50 credit
- Marriott Bonvoy Business – $50 credit
The Pundit’s Mantra
By refunding annual fees, Amex is making a very proactive move to retain customers. Also, in a shaky economy, it’s reducing the sticker shock on some of it’s high annual fee credit cards. Among all the major issuers, Amex has shown the most fleibility in thinking outside the box and tweaking its product offering quickly.
Has Amex targeted you with an annual fee refund for any of your cards? Let us know in the comments section.
Hat Tip to Miles to Memories
This card is currently offering a 30,000 points welcome bonus and a 0% Intro APR for the first 12 months. (Open in private/incognito browsing if the offer doesn’t show up immediately)