Update 2 January 19:15: A reader has pointed out the online press release has been amended. Originally, the text read, “7. An industry-leading makeover for World Traveller Plus. Never will this business-class challenger have looked so good. Look out for a new seat, new bedding, new dining and classy new drinks in this intimate and exclusive cabin.”
It has now been changed to say, “7. An industry-leading makeover for World Traveller Plus. Look out for new bedding and new dining in this intimate and exclusive cabin.”
BA have subsequently stated that it was an error and there is no new seat. The World Traveller Plus seat rolling out to the fleet at Gatwick is the one being used in future.
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British Airways are introducing a new World Traveller Plus seat this year. The press release states it will be an “industry-leading makeover” which promises to be interesting.
For those that are unaware, World Traveller Plus is the British Airways name for premium economy. You can read what it’s like in a flight review I put together here.
World Traveller Plus Seat
The current World Traveller Plus seat is not really all that old. As the airline is going to be making changes to First and introducing a new Club World seat, it probably makes sense to do premium economy at the same time.
Interesting Clues
Curiously, the press release makes reference to new bedding. At the moment, this comprises of a pillow and a blanket, which is a bit of a stretch to call bedding. I imagine these are being improved, rather than actual bedding being included.
New dining is also mentioned, so perhaps World Traveller Plus will get its own separate style at last. At present, the main course comes from the Club World selection, while everything else is from down the back. It works, but it could be better considering the fares charged.
Overall Thoughts
An industry leading World Traveller Plus seat being introduced is a bold claim. I doubt British Airways would be saying such a thing if they didn’t truly believe it was going to be the best in the industry.
No doubt the competition is also hotly waiting to see what happens. The new cabin will probably come in at the same time as the Airbus A350, which is also when the new Club World seats are due to be unveiled.
Have you flown World Traveller Plus with British Airways? What do you find good and bad about it? Thank you for reading and if you have any comments or questions, please leave them below.
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Images via British Airways.
[…] British Airways will introduce a new premium economy seat […]
Does “bedding” mean “upholstery” in British English?
No, it would literally refer to bedding… like a mattress topper on a business class seat, blanket, pillows, sheets and so on.
British Airways actually makes no mention of a new seat whatsoever. In fact, they only mention a makeover for the cabin. “An industry-leading makeover for World Traveller Plus. Look out for new bedding and new dining in this intimate and exclusive cabin.”
You are right, they have changed the press release! Great pickup.
The original text was – “An industry-leading makeover for World Traveller Plus. Never will this business-class challenger have looked so good. Look out for a new seat, new bedding, new dining and classy new drinks in this intimate and exclusive cabin.”
I see now it has been amended. So either someone got it wrong, or it is supposed to be a surprise! Thanks for that, well done!
I didn’t know about the plan to change the PE/WT+ seat and I don’t think it’s clickbait as a consequence. This is the first I’ve heard of it so well done.
It was the first time I’d seen BA mention it officially about World Traveller Plus also, which is why I did the post. Thanks for the support! Appreciate it.
Absolutely no details regarding the new seat. Typical useless click bait article by the bald detective. I was hoping you’d be one of the things that goes away in 2019. Ugh.
Thanks for clicking, Linda. I really appreciate you taking the time to read everything and happy new year. Appreciate the comment!
Bit of a pointless comment there, Linda. It was news to me and quite a few others, by the looks of it – thanks for covering it Trent. Your thoughts about the timing of the new seat going live with the new Club World seat seems pretty logical as well.
I’m even more curious now. They’ve changed the press release. It originally said, “An industry-leading makeover for World Traveller Plus. Never will this business-class challenger have looked so good. Look out for a new seat, new bedding, new dining and classy new drinks in this intimate and exclusive cabin.” Now it has been changed online to just say, “An industry-leading makeover for World Traveller Plus. Look out for new bedding and new dining in this intimate and exclusive cabin.” – so is there a seat or not? Time will tell. Thanks for the comment!