A handful of flights have really made a difference with Southwest and me. After a few years of no flights with the airline, things changed. Some flights here and there and all of a sudden I’m getting Rapid Rewards double points offers at what seems like more frequent intervals from Southwest.

southwest airlines, atlanta, rapid rewards, companion pass

Heart logo imagine courtesy of Southwest Airlines

Granted, these offers have been targeted, but I bring them up here for a few reasons. First, to remind readers that offers are out there and it’s worth a look at your spam filter to make sure you didn’t miss an email. Alternatively, it never hurts to attempt to register. If you’re not eligible, the website will let you know, but I’ve seen more than successful registration for bonus offers by readers who did not receive the email offer. And second, it’s an opportunity to compare data to see what drives these offers. For me, I started flying Southwest some after a break of at least a year….perhaps more, I procured the Southwest Visa during one of the 50K point offers, and I live in Atlanta. I think these three things are behind an increased amount of attention from Southwest Rapid Rewards. Did you receive a bonus points offer from Southwest today?

-MJ, November 9, 2015

Terms and Conditions

“Only the Rapid Rewards® Member who received this email/offer from Southwest Airlines® is eligible for this promotion. Offer is nontransferrable. Member must register for this promotion between November 9, 2015 and December 15, 2015, and registration must be completed prior to commencement of travel. Valid on new reservations booked within the promotional time period. Member’s flight must be booked through Southwest Airlines between November 9, 2015 and December 15, 2015 for travel between November 19, 2015 and December 15, 2015. Member’s flight must be completed between November 19, 2015 and December 15, 2015. A qualifying flight for Rapid Rewards is a flight booked through Southwest Airlines from an origin city to a destination city (and for a roundtrip, back to the origin city within the same reservation), including any intermediate stops and/or connections. Rapid Rewards account number must be entered at the time of booking. Rapid Rewards earned points are calculated using base fare. Member will receive 12 bonus points per dollar spent on Business Select® Fares, ten bonus points on Anytime Fares, and six bonus points on Wanna Get Away® Fares. Bonus points are in addition to the standard flight points earned through Rapid Rewards. Bonus points will not count toward A-List, A-List Preferred, or Companion Pass qualification. Member will receive bonus points within four to six weeks after completion of entire ticket. Award, Companion Pass, Southwest Vacations® packages and reward travel do not qualify for this promotion. Changes made to this itinerary after purchase may eliminate qualification for promotion.”