Delta Air Lines has teamed up with TUMI and Kiehl’s Since 1851 to offer a refreshed Delta One amenity kit for its premium business class customers. According to Delta, the new kits include Kiehl’s Lip Balm #1 and grapefruit-scented Deluxe Hand and Body Lotion with Aloe Vera and Oatmeal.
The new kits appeared on July 1 aboard Delta’s premium transoceanic international flights and flights between John F. Kennedy International Airport and Los Angeles International Airport/San Francisco International Airport.
In a unique twist, Delta will alternate between hard and soft sided TUMI kits based on direction of travel. Customers will receive a navy hard-sided amenity kit outbound from the U.S. and a soft-sided black amenity kit inbound to the U.S., allowing them to add variety to their amenity kit collection each way. In addition to the new Kiehl’s products, the kit includes a “TUMI soft touch pen and eye shades, striped socks, a dental kit featuring Crest toothpaste, tissues, mouthwash and ear plugs.”
Delta celebrated the launch of its refreshed amenity kits by handing out complimentary Kiehl’s samples at its flagship New York City store as well as Kiehl’s Nolita and Hell’s Kitchen store locations and to customers at the gate prior to boarding select flights between John F. Kennedy Airport and San Francisco International Airport/ Los Angeles International Airport. Customers are also able to participate in an online social media contest by sharing their best travel tips for a chance to win prizes from TUMI and Kiehl’s. You can visit facebook.com/delta for more information and to enter.
My Take
I like the Delta One product, and this amenity kit refresh is just another example of Delta doing little things right. I’m still using my TUMI amenity kit from my Delta One 747 experience last fall. I’m still writing with the TUMI pen that was included as well! I really like the idea of alternating between hard and soft sided cases, if for no other reason, adding a little variety.
