New design of the refreshed Chase Sapphire Reserve revealed!

Over the years, I’ve written about the impact of design on credit cards. In my opinion, it’s largely just a marketing gimmick. Over the years, we’ve seen metallic credit cards to be the norm as issuers add new benefits and also ratchet up annual fees. Chase is now joining the fray with the refreshed Chase Sapphire Reserve, which is set to be revealed next week.

Also Read: I told you so, Chase will copy Amex

New Chase Sapphire Reserve design reveal

Details about the new design were posted on reddit, via what seems like an advertisement for the card. You can have a look at the post here.

The rumored changes to the refreshed card with the $795 annual fee look like this.

New Features

Annual Fee

• $795 ( $195 fee for authorized users)

Points

8x on Chase Travel • 4x on Flights and Hotels Booked Directly • 3x on Dining • 1x on All Else • 1:1 Redemption, Points Boost Travel Program

Travel Credits

• $300 Travel Credit • TSA/Global Entry (up to $120 every 4 years) • $500 Edit Credit ($250 2X/Year)

Lifestyle Credits

• $300 Dining Credit (Sapphire Reserve Tables, 2 x $150) • $300 credit with StubHub (2 x $150) • $300 DoorDash credits (12 x $25) + $120 DashPass membership • $250 annually towards complimentary Apple TV+ and Apple Music subscriptions • $120 Lyft + 5% (12 x $10) • $120 Peloton + 10x Equipment (12 x $10)

$75k Spend tier benefit Benefit details

$75k spend tier benefits include: • $500 Southwest Airlines Statement Credit on Chase Travel: Get up to $500 in statement credits when you book Southwest Flights through Chase Travel. • Southwest Airlines A-List status. • IHG One Rewards Diamond Elite Status. • $250 The Shops at Chase Statement Credit

Analysis

After spending almost two decades in the field of Marketing, I’m probably the last one to be swayed by a metallic credit card. I don’t really look at it at anything worth extra to pay for. So, in essence, I’m not convinced to jump on to this newly designed card.

However, there’s another rumor about the possibility of Chase removing the current 1.5 cents per point feature on the Sapphire Reserve card and replacing that with more targeted offers, like the ones we are currently seeing. In my opinion, that would be a devaluation because the current rate of 1.5 cents per point via Chase Travel is pretty good.

The Pundit’s Mantra

I don’t plan to make any changes to my credit card portfolio after this launch. I have carried the Chase Sapphire Preferred card for a long time and I love the benefits it offers for an annual fee of just $95. Also, I already have the Amex Platinum card by Charles Schwab, which helps me cover both Amex and Chase partners whenever I need to transfer points.

Do you plan to get the new card with its refreshed look and new benefits? If you’re an existing cardholder, do you plan on keeping the card or dumping it? Tell us in the comments section.