ANA Upgrades Amenity Kits, Partners With Luxury Brands

March 16, 2026

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Upgraded Amenity Kits
Skincare Products
Focus on Sustainability
Availability
The Pundit’s Mantra
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ANA has just announced a refresh of its First and Business Class amenity kits on international long-haul and select medium-haul routes. These will be rolling out from April 2026. On the surface, this sounds like routine airline housekeeping. However, there are some genuinely interesting choices here, both from a luxury positioning standpoint and a sustainability angle.

Upgraded Amenity Kits

The amenity pouch itself is being handled by Franzi, an Italian luxury leather goods brand out of Milan that’s been around since 1864. Here’s the interesting twist though: despite the heritage luxury positioning, the pouches are actually made from recycled polyester (R-PET). This again underscores ANA’s focus on sustainability, while still denoting luxury.

The designs will also rotate seasonally. This means that frequent flyers on ANA’s international routes won’t be pulling out the same kit on every trip. A small detail, but a thoughtful one.

Skincare Products

First Class passengers will receive products from Decorté, a high-prestige Japanese beauty brand that’s well regarded in luxury skincare circles. Business Class gets products from Culti Milano, an Italian fragrance brand known for its sophisticated scent profiles.

What makes this particularly noteworthy: these are reportedly the first inflight amenity kit partnerships for both Decorté and Culti Milano. Neither brand has done this before with an airline. It also means ANA had to make a convincing enough case to bring two brands (both of which have carefully protected their premium positioning) into the inflight context for the first time.

From a loyalty and premium product standpoint, here’s why this matters. Amenity kit brands are part of how airlines signal which tier of traveller they’re courting. Singapore Airlines uses Lalique in Suites. Etihad has done Acqua di Parma. By landing two first-time airline partners, ANA is making a clear statement about where it wants to sit in that conversation.

Focus on Sustainability

ANA is minimizing plastic packaging across the kit, which, if you’ve ever torn open an amenity kit and watched a small avalanche of individual plastic wrappers fall out, you’ll appreciate is actually a meaningful shift. The bag itself is designed to be reusable after landing, and additional items like handkerchiefs and eye masks are similarly positioned as practical, keep-worthy items rather than single-use throwaways.

This isn’t a complete overhaul of their environmental footprint, obviously. However, it’s a coherent approach by using the amenity kit renewal as an opportunity to reduce plastic rather than just swap one branded bag for another.

Availability

As per ANA’s own press release, here are the brands and the routes on which you’ll be able to experience them.

Service Overview:

Eligible Routes: Europe and U.S. routes (including Honolulu), Oceania routes.
Eligible Classes: First Class, Business Class.
Launch Date: Phased introduction from April 2026 onward.

Amenity Kit Details:
International First Class Items:

FRANZI Amenity Pouch
DECORTÉ Skincare:
- AQ Absolute Treatment Micro-Radiance Emulsion II (35 ml)
- AQ Absolute Treatment Hydrating Lotion II (35 ml)
- Liposome Advanced Repair Serum (12 ml)
Toothbrush (with cap), Eye mask, Earplugs, Handkerchief
ANA Original Eco-bag

International Business Class Items:

FRANZI Amenity Pouch
CULTI MILANO skincare:
- TESSUTO Lip Balm (4.25 g)
- TESSUTO Hand & Body Lotion (10 ml)
Toothbrush (with cap), Eye mask, Earplugs
ANA Original Eco-bag (Overseas departures only)

The Pundit’s Mantra

If you’re sitting on ANA miles and have been considering a redemption on one of their international long-haul routes, April 2026 onwards is when the new product rolls out. It’s a nice reason to pull the trigger sooner rather than later and frankly, the Business Class product as a whole on ANA is worth serious consideration regardless of what’s in the amenity kit.

What do you think about amenity kits in premium cabins? Are they a factor when you decide which airline to fly? Tell us in the comments section.

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