Over the years, I’ve written extensively about how you can put in a request for a retention offer when your annual fee posts. With the Amex Platinum Card now carrying a massive $895 annual fee, more cardholders than ever are reaching out to Amex looking for an incentive to stick around. Amex is responding, but there’s a catch. Over the last few weeks, a specific type of retention offer has been showing up with increasing frequency. However, it isn’t the best one around and one you should actually avoid. So, what’s going on? Let’s have a look
Amex Platinum Card Retention Offer Trap
If you’ve chatted with an Amex rep recently about your annual fee, you may have been presented with something like this: use your Membership Rewards points to pay the annual fee at an “elevated” rate of 1 cent per point, rather than the standard 0.6 cents per point ratio. On the surface, that sounds like Amex doing you a favor. A 67% improvement over the base rate seems meaningful. However, here’s the catch, the base rate is terrible and 1 cent per point is still a bad deal.

Here’s the math. To cover an $895 annual fee at 1 cent per point, you’d need to redeem 89,500 Membership Rewards points. Data points from Reddit and other forums show cardholders being offered similar terms, 69,500 points to wipe out the old $695 fee, with no alternate offers on the table.
Yes or No?
The problem isn’t the rate relative to the old 0.6 cents baseline. The problem is what those points are actually worth.
By most estimates in the miles and points community, Membership Rewards points are worth well upwards of 1.5 cents per point when transferred to airline and hotel partners. I’ve personally redeemed my Amex points for 4 cents per point and higher on premium redemptions. At that kind of value, handing over 89,500 points to cover an $895 fee is leaving hundreds of dollars on the table.
Here are a few examples from my own experience:
- This Points Redemption Delivered an Incredible 4.7 Cents Per Point
- A $4,559 villa for just 40,000 Membership Rewards Points!
- Redeeming Amex Membership Rewards points for 4 cents per point value!
What a Good Retention Offer Actually Looks Like
For context, here are real data points from FlyerTalk and other forums on what strong Platinum retention offers look like:
- 50,000 MR points for $4,000 spend in 90 days
- 40,000 MR points with a choice between that or a $400 statement credit, both requiring $3,000 spend
- 35,000 MR points for $4,000 spend in 90 days via chat
Those are meaningful offers. They offset a significant chunk of the annual fee with points you earn rather than burn. If you’re not getting one of those, you have options: decline, close the chat, and try again in a few days. Many cardholders report different outcomes depending on when they call and who they reach.
The Pundit’s Mantra
While it’s great that you’re getting a retention offer from an issuer for a card that charges a very high annual fee, it’s always prudent to consider the opportunity cost of such redemptions. Over the years, I’ve been able to unlock a value of well over 1.5 cents per point while redeeming my Amex Membership Rewards points with Amex’s transfer partners. Moreover, I have the Charles Schwab version of the Amex Platinum Card. If needed, I can simply convert my points at a 1.1 cents per point rate, which is already 10% better than Amex’s ‘deal’ offered for retention.
What retention offers are you seeing lately? Tell us in the comments section.
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