American Airlines New Brandon Blackwood Amenity Kits to launch limited-edition versions of the designer bags for premium cabin passengers. American Airlines has partnered with acclaimed designer Brandon Blackwood to launch their next version of limited-edition amenity kits. Available from late June through early September 2025, these exclusive kits blend high fashion with functionality, offering travelers a stylish keepsake that extends beyond their flight. This collaboration reflects American’s commitment to enhancing the onboard experience through innovative design partnerships.
New Brandon Blackwood Amenity Kit Bags
Brandon Blackwood’s amenity kits are inspired by his signature handbag designs, tailored for in-flight use:
- Flagship® First and Flagship Suite® Preferred: A compact version of Blackwood’s iconic Portmore handbag, crafted in denim with a structured silhouette and wraparound zip closure.
- Flagship® Business and Flagship Suite®: A sleek black travel pouch accented with red zippers and featuring Blackwood’s distinctive checkered interior lining.
- Premium Economy: A blue-and-white checkered pouch showcasing Blackwood’s signature pattern on the exterior, designed as a fashionable accessory for travelers.
Eligible Routes
These amenity kits are available to premium cabin passengers on select international and transcontinental flights, including routes to/from:
Additionally, travelers on Flagship® transcontinental and Hawaii flights from Dallas and Chicago in premium cabins can receive these exclusive kits.
Amenity Kit Contents
Each kit includes essential in-flight items such as a toothbrush, dental kit, eye mask, and earplugs, complemented by curated skincare products. The design and contents vary by cabin class, aligning with the elevated service levels:
For Flagship Transcontinental flights, as well as long-haul Hawaii flights out of Dallas and Chicago, the amenity contents will include:
This initiative continues American Airlines’ tradition of collaborating with diverse designers to enhance the travel experience, following previous partnerships such as the Raven & Lily amenity kits supporting Stand Up To Cancer.
Conrado’s Thoughts
This new partnership is another step in the right direction for American. They have actually started making improvements in the passenger experience, even if they are incremental. With the new Flagship Suites, A321XLRs and improved onboard experience, I think American is finally righting ship. Only time will tell if this management remains committed. The current American Airlines management has been nickel and diming their way through while Delta and United have become decidedly more premium airlines. If, and a big if, American does place a new aircraft order and along with it announce a slew of (hopeful) improvements, we might see American become a true premium carrier once again.
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